How much time do Danish youngsters spend on social network sites? February 14, 2008Posted by Malene Charlotte Larsen in PhD Data, Social networking sites, Survey, Youth.
As promised, I would blog in English about the new survey on Danish young people’s experiences on social network sites. I can start off with something simple; the amount of time that they spend on social network sites.
According to the questionnaire, 30,9 % of the Danish users between the age of 12 and 18 spend more than two hours a day on SNS:
[Respondents’ answers to the question: ”How often do you use communities or social network sites?”]
Please note that these are not average numbers for all Danish teenagers, but reflect the amount of time that users of social network site between the age of 12 and 18 spend on the sites that they themselves consider to be social network sites. In the questionnaire we did not predefine SNS as we wanted the respondents’ take on it. Many of them consider MSN Messenger to be a social network site/community/chat portal as well.
In the category “Other” many of the wrote “All the time” or informed that they spend up to four, five or even ten hours a day on social network sites.
About the survey
The survey was conducted in 2007 together with The Danish Media Council for Children and Young People. It consisted of an online questionnaire with both factual questions about media habits and use as well as questions to which respondents could answer qualitatively. 2400 youngsters between the age of 12 and 18 years old answered the questionnaire with personal views on as well as examples from their online experiences.