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How much time do Danish youngsters spend on social network sites? February 14, 2008

Posted by Malene Charlotte Larsen in PhD Data, Social networking sites, Survey, Youth.
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As promised, I would blog in English about the new survey on Danish young people’s experiences on social network sites. I can start off with something simple; the amount of time that they spend on social network sites.

According to the questionnaire, 30,9 % of the Danish users between the age of 12 and 18 spend more than two hours a day on SNS:

time.jpg
[Respondents’ answers to the question: ”How often do you use communities or social network sites?”]

Please note that these are not average numbers for all Danish teenagers, but reflect the amount of time that users of social network site between the age of 12 and 18 spend on the sites that they themselves consider to be social network sites. In the questionnaire we did not predefine SNS as we wanted the respondents’ take on it. Many of them consider MSN Messenger to be a social network site/community/chat portal as well.

In the category “Other” many of the wrote “All the time” or informed that they spend up to four, five or even ten hours a day on social network sites.

About the survey
The survey was conducted in 2007 together with The Danish Media Council for Children and Young People. It consisted of an online questionnaire with both factual questions about media habits and use as well as questions to which respondents could answer qualitatively. 2400 youngsters between the age of 12 and 18 years old answered the questionnaire with personal views on as well as examples from their online experiences.

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1. Software Reviews and Manuals » Blog Archive » How much time do Danish youngsters spend on social network sites? - February 14, 2008

[…] As promised, I would blog in English about the new survey on Danish young peoples experiences on social network sites. I can start off with something simple; the amount of time that they spend on social network sites. According to the questionnaire, 30,9 % of the Danish users between the age of 12 and 18 spend more than two hours a day on SNS: Please note that these are not average numbers source: How much time do Danish youngsters spend on social network sites? […]

2. Martin Bay - February 20, 2008

As I recall this survey was linked to from several SNS, asking their members to take the survey. Does this not result in an uneven spread amongst the participants considering the subject of the survey?

3. Malene Charlotte Larsen - February 22, 2008

Hi Martin,

Yes, you are right that the questionnaire was linked to from several Danish sites. Therefore, the survey only deals with *users* of (various) social network sites between the age of 12-18. There is, however, as you are implying, an overload of users from specific sites, (e.g. after only one day on Arto the questionnaire got more than a thousand respondents).

The point of the questionnaire is not to focus on specific sites, but rather the online experiences of young people on SNS. In the questionnaire, the respondents were able to write down which SNS they use (many wrote down more than one site). When analysing their answers (which are mainly qualitative) I will look at the individual user’s response and link this to what sites that person has indicated to use.

When it comes to time consumption, as the diagram above deals with, there has been made no distinction between specific sites – even though this could indeed be interesting. But the amount of time here is also based on what the users say and not on traffic measurements etc.

4. sex facebook - August 3, 2009

great blog!!
your post is very interesting and very good:)


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